INSIDE OUT is a large-scale participatory art project that transforms messages of personal identity into pieces of artistic work.
“Using the website InsideOutProject.net, people are encouraged to submit black and white portraits, which are then turned into posters and sent back to them to be displayed in their communities. The idea is to extend what the prize winner — in this case, JR — has been doing in places ranging from Kenya to Palestine, to other parts of the world.
Beyond submitting portraits, the TED audience was encouraged to participate in other ways, such as by donating wall space or other resources. In one of the more memorable moments of the conference thus far, at the end of JR’s talk, nearly a dozen attendees immediately got up to make pledges, including a Googler who indicated an interest in making sure art from the project is integrated in Google Street View and Google Earth.
In addition to the support of TED’s influential audience, the TED Prize winner receives $100,000 to use toward his or her wish. JR is not accepting corporate sponsorships for the project, but is raising additional funds through the sale of lithographs on his website.”